JUSTINE KLEEMAN

The need for in-market product videos continues to live on! Instead of doing a ground up production for the Kia Forte product videos, we added onto the broadcast shoot to gain efficiencies. 

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While some efficiencies were gained, we ended up having the amount of time to shoot the videos cut from a ten hour day to a four hour shoot window with car availability varying throughout that time. To top it all off, the cars weren't quite able to be as bad ass as we were hoping. 

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The finished product, however, doesn't show the difficulties and is a favorite of clients when they reference great product videos that work great for both instances - people listening with sound and without sound.

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